Guides
Guides for local businesses
Practical advice on social media, websites, SEO and AI — written by the Viraluna team.
· 5 min readHow to plan a month of social media posts in one hourA simple monthly routine — themes, dates, photos and captions — that keeps a local business posting consistently, even in the busiest weeks.Read the guide 
· 5 min readHow much does social media management cost for a small business?What you’re really paying for, what affects the price, the options compared (DIY, freelancer, agency) and what Viraluna’s plans include — with prices in plain sight.Read the guide 
· 5 min readSocial media rules for small businesses in the UK and EU: a plain-English guideThe essentials every small business should know before posting — labelling ads, reviews, competitions, personal data and photos, music and image rights, and accurate prices and offers.Read the guide 
· 5 min readWhat every small business website needs: a practical checklistThe essentials for a small business website that wins customers — clear information, booking, trust, speed (Core Web Vitals), SEO, accessibility and the legal basics for the UK and EU.Read the guide 
· 5 min readTikTok for local businesses: is it worth it, and how to startWhether TikTok makes sense for your café, salon, gym or shop, how to set up a business account, what to film, how often to post and how to measure results.Read the guide 
· 6 min readHow to get your business recommended by AI assistants like ChatGPT and GeminiMore people now ask AI assistants where to eat, shop or book. Here’s what those tools look for in a local business — and the practical steps that make you easier to recommend.Read the guide 
· 5 min readSocial media for restaurants and cafés: what to post to fill tablesA practical social media playbook for restaurants, cafés and bars — what to post, a weekly rhythm, photos that make people hungry, reviews, and turning followers into bookings.Read the guide 
· 4 min readSocial media for hair salons and beauty businesses: a practical guideHow hair salons, barbers, nail and beauty businesses can use Instagram, Facebook and TikTok to show their work, fill the diary and keep clients coming back.Read the guide 
· 5 min readHow to write social media captions that bring customers inA simple five-part formula for Instagram and Facebook captions that local businesses can use every day — with examples, length tips, hashtags and calls to action.Read the guide 
· 5 min read30 Instagram Reels ideas for local businessesThirty easy short-video ideas for cafés, restaurants, salons, gyms and shops — plus how to film them on your phone, how long to make them and what to write.Read the guide 
· 6 min readHow to take great social media photos with just your phoneSimple, practical tips on light, framing and editing — plus the right sizes for Instagram, Facebook and TikTok — so your business looks its best online.Read the guide 
· 5 min readWhat is GEO (generative engine optimisation)? A plain-English guideGEO means making your business easy for AI assistants and AI search to understand, trust and recommend. What it is, how it differs from SEO and what a small business should do about it.Read the guide 
· 6 min readLocal SEO for small businesses: a step-by-step guideHow to show up on Google Search and Maps when people nearby look for what you do — your Business Profile, consistent details, local pages, reviews, links and a fast website.Read the guide 
· 6 min readHow to get more Google reviews — the honest wayPractical ways to get more reviews, how to reply to good and bad ones, and the UK and EU rules every business needs to know before asking.Read the guide 
· 6 min readGoogle Business Profile: the complete checklist for local businessesYour free Google listing decides whether locals find you on Search and Maps. Here’s how to set it up properly, keep it fresh and turn views into visits.Read the guide 
· 7 min readHow often should a local business post on social media?A realistic posting rhythm for cafés, restaurants, salons and shops on Instagram, Facebook and TikTok — what to post, how often, and how to keep it going when you’re busy.Read the guide
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